Visitors are the vital elements of a business. Gaining visitors to a website can be easy. But gaining the right visitors to your website is what makes your business one step ahead of your competitors. Visitors can be gained once the website is filled with products of customer interest.
In order to track the visitors, their interests on specific products, their responding time, and interaction with various elements of the website from different geographical points. Fortius technologies come up with a Visual analytics tracking tool, website HeatMap to understand the users browsing behavior. With this Visual analytics tool, we are able to understand your target audiences, what are their likes and dislikes, track and collect data that are mostly clicked by the users and those areas where users don’t pay much attention to and also the area from which the users click your website. By carefully monitoring your traffic, we understand and remove the hidden obstacles that permit users to visit your website.
Analytics provide data with regard to user interactions. It doesn’t tell why user interactions are taking place. But with Website Heatmap tool, each and every user activities are recorded and displayed for further use. Once Heatmap is implemented on the website, a colored layer is recorded on the top. As each of the locations is targeted with more customers, the area is colored in Red. And those with lower intensity turn green.