Facebook is the big success story of the social media revolution. It has become one of the most widely used online marketing tools for business, so it makes perfect sense for YOUR business to have a Facebook presence.
6 Sure Fire Facebook Strategies for Small Businesses
We show you how to harness the power of the world’s largest social network for your company with our six simple rules for promoting your Facebook page. These tips will help you to leverage the profit from your Facebook Marketing efforts.
1. Create content which is shareable
Viral content is a post that directly invoke the thought of your audience. When a fan shares your post within their community, it appears on their timeline and their friends’ news feeds on facebook, so creating viral and shareable content is important for page exposure and acquiring more page engagements organically.
People always respond to a brand or a business with a ‘human side’, so don’t be afraid to add your own flair and personality. Combine your (clean) humour with content that helps your fans express their own identity. Now more than ever it’s important to put yourself in their shoes.
2. Always measure and adapt
Once more people have liked your page, you will be able to see your Facebook Page Insights, which will tell you all about how your audience is responding to your post. Page Likes, Post Reach and Engagement tools are just some of the things you can use to track your best performing posts and from those insights you can plan your future posts.
People love an authentic presence online, so be conversational and share what you are genuinely interested in. Also try to keep up with all your customer queries through Facebook. Always Remember that it’s about quality not quantity. Respond to both good and bad feedback. Experiment with post types and times. You can schedule posts on Facebook, which is a godsend for businesses with little digital resource and don’t have the time or employees to post for them.
4. Be friendly
Say goodbye to formalities and loosen up a bit. People on Facebook are there primarily to catch up with friends, so if you want their attention, you have to talk to them as though you are just another friend to encourage interaction rather than sounding like a marketer. People don’t go on Facebook to read sales pitches. That is not to say that your shouldn’t be professional, but have a little fun with your status.
5. Give Credits for the Sources
Do not take credit for an image that does not belong to you. This does not mean that you can not share an image your think that your audience would love to see on your page, even if you didn’t take it yourself. It simply means that you should, at all times, give credit to the image or video you are using. Adding a link to the original source builds credibility and trust with your audience.
6.Never irritate your followers
Facebook likes an active page but people are quick to say if something is not to their liking. The aim is to be consistent and to post regularly, but don’t overdo it. Ask yourself questions such as: “would my audience share this?”, “would they find it interesting?”, “would they like to see this in their newsfeed?”. If the answer is yes, then go ahead.
Don’t get overwhelmed
Starting facebook marketing campaign can be extremely overwhelming if you’re not familiar with the digital marketing platforms. Just the thought of creating a company Facebook page or tweeting to your consumers can cause stress and anxiety for some small businesses who are too busy running their offline business.
This is where we can help. We have lots of experience and Digital marketing expertise, so why not contact us today and see how we can help your business. We look forward to hearing from you.