E-mail Marketing is one of the oldest forms of digital marketing. It is a very cost-effective way to market your products. This solves all the problems caused by a non-targeted marketing. In our earlier days, we use to place an advert on TV or on a dining table to capture the attention of people, with no surety who will see it. With the arising of new technology, E-mail marketing has gained a proven name in this digital era. With this digital marketing strategy, the e-mails sent are targeted properly to reach their potentials as for E-mail marketing there are no boundaries at all. This is a platform to promote what’s new on your website, newsletters, survey’s and build brand awareness of your company.